Adult Movies Open to Product Placement

The Ministry of Culture has announced that from next month, adult movies will be open to a formalized system of product placement. Companies will be able to pay fees to have their products featured prominently in adult movies, the aim being to increase profitability and secure the industry`s future in the face of strong competition from internet erotica.

Reaction within the industry has been overwhelmingly positive. “We`re very happy about this move,” said Masato Beitsu, an executive at Tokyo-based Yummy Movies. “If any ministers would like a discount on orders or an honorary seat on the board after they retire, I`ll be happy to oblige.”

However, some members of the public have expressed concern. “I`m worried about the possible impact on minors,” said Yoshiki Watanabe, a corporate employee in Marunouchi. “If there`s a child next to me while I`m watching porn on the train, it`ll be like exposing them to non-stop subliminal advertising. Kids need protecting from this over-commercialisation of everyday culture.”

A number of adult movie studios have already received proposals to have products placed in their movies. Interested companies are said to include Avex, Pizza Express, and every manga publisher in Japan.